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Develop a product mindset, master relevant product management skills, and build a product of your own through user research, prototyping, development, and product analysis. Start your Post Graduate Certificate in Product Management journey at Rs. 4,908 per month.
5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte
In association with
Live Session + Recorded ContentBlended Format
Recommended 10-12 hrs/week 6 -10.5 Months Duration
Duke CE Ranked #2 in Executive Education*
Outcome Oriented Curriculum3 Specialisations
Program Start DateComing Soon
Programme Overview
Key Highlights
200+ Hours of Learning
30+ Live Sessions
15+ Personalised Industry Sessions
10+ Case Studies
10-Week Product Mindset Bootcamp (with Certificate of Completion)
Interview Preparation and Mock Interviews
Build Your Own Product (BYOP)
Career-Focused Approach
1:1 Mentorship Calls
AI-Powered Profile Builder
3 Years Unlimited Content Access
Just-in-Time Interviews
Duke CE Certification
300+ Recruiting Partners
Weekend Live Sessions
High-Performance Coaching (1:1)
Exclusive Job Opportunities Portal
Knowledge Application through ‘Product Teardown’ and ‘Product Showcase'
Duke CE’s academic rigor in collaboration with upGrad, will make this a deeply engaging journey for all of us. Our cutting edge curriculum and upGrad’s learning advantage will definitely help people to become next-gen Product Managers.
- Sharmla Chetty, CEO Duke CE
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.
Download Syllabus
Top Skills You Will Learn
Product Knowledge (Discovery, Strategy, Delivery, Optimizatiview more
Job Opportunities
Product Analyst, Associate Product Manager, Product Marketinview more
Who Is This Programme for?
Project Managers, Project Leads, Technical Managers, Softwarview more
Minimum Eligibility
The Applicant should have a Graduation Degree.
Tools Covered
Post Graduate Certificate in Product Management
Joint certificate from Duke Corporate Education and upGrad :
Click to zoom
- Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022’
- Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
- Certificate easily shareable across LinkedIn, Naukri, etc.
Explore our Learning Platform
Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
Instructors
Learn from Duke CE's top faculty and India's leading Product Managers
John A. Davis
MBA, Columbia University
Awarded ‘Best Professor of Marketing’ by Asia’s Best B-School Awards. John received his MBA from Columbia University and BA from Stanford University.
AJ Boelens
Duke CE Educator
AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
Anshumani Ruddra
Group Product Manager
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
Mythreyee Ganapathy
Product Leader
Mythreyee is an alum of Bentley College with 15+ years of experience as a Programme Manager of digital products.
Gautham Krishnan
VP, Products
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.
Gaurav Joshi
Head of Design
Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.
Deepak Singh
Head of Products, Group PM
Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.
Pratik Agarwal
Vice President
Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.
Siddhartha Roy
Director, Product Manager
Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.
Mohan Ram
Go-To-Market Lead - APAC
Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.
Ekta Kamdar
Senior Manager, Product Management
Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.
Program Structure
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.
Download Brochure
200+
Hours of Learning
15+
Case Studies
30+
Live Sessions
8+
Tools and Softwares
1
BYOP project
Product Mindset Bootcamp
10 Weeks
- Product Management Overview
- Product Design
- Market Sizing
- Product Strategy
- Analytics & Growth
- Product Tech
- General Questions in PM Interviews
- Behavioral Questions in PM Interviews
Course 1: User and Competition Research
4 Weeks
- Competition Analysis
- User Research Techniques
- Hypothesis Creation and Basic Validation
- User Artefacts (Persona, Journey Map)
Course 2: Designing Your Product
4 Weeks
- Design
- Prototyping (Sketches, Wireframes, Mockups)
- Design Sprint
- Usability Testing
Course 3: Developing and Launching Your Product
4 Weeks
- MVP
- Product Development
- Product Planning
- Go-to-market Strategy
Course 4: Growing Your Product
4 Weeks
- Segmentation, Funnel, and Cohort Analysis
- Experimentation Techniques (AB Testing, Multivariate Testing)
- Growth Strategies
Build Your Own Product (BYOP)
As part of an integrated project in the program, build a working prototype of a product
Apply your product management skills to build a product you're passionate about
Add it to your portfolio and resume to gain recruiters' attention
Specialisation
You can choose one or more specialisations, based on your interest.
Topics Covered
Growth in Product Management
6 Weeks
Driving User Retention & Engagement GrowthActivation & Resurrection Growth StrategiesStrategies to Drive Acquisition & Referral GrowthMonetisation StrategiesExperimentation Techniques
Industry Projects and Assignments
Learn through real-life industry projects and assignments across industries
- Industry mentors and teaching support to clear your doubts
- Personalised feedback from existing Product Managers
- Real-world exposure to practical product problems
Zivame Omnichannel Experience
Analyse the environment, conduct user research across online and offline retail shoppers, suggest features of improvement for a seamless experience and metrics to measure your success for a niche e-commerce apparel brand.
Learn More
Goibibo Microstays
Establish the target market for hourly booking of hotels, user needs, growth opportunities, and build a Minimum Viable Product (MVP) and identify relevant success metrics.
Learn More
Analytics Case Study
Analyse and improve the transnational funnel of the online ticketing platform.
Learn More
Growth Hacking Strategies for Freecharge
Help increase the number of recharges for Freecharge by improving the growth hack funnel. Propose retention, referral and revenue growth hacking strategies to achieve business goals.
Learn More
Conduct Competitor Analysis for a Healthcare Product
Conduct an analysis of key competitors of a healthcare product
Learn More
Build a Business Model Canvas for a Cab-sharing App
Create a business plan for cab-sharing app’s expansion to the Indian market and represent it using the Business Model Canvas
Learn More
Design a Wireframe for HealthieMe
Design and sketch a wireframe for a hypothetical health-based app that tracks and monitors health and fitness
Learn More
Create User Stories and Epics for an OTT Platform
Create a product backlog and figure out epics and user stories for a feature for an OTT platform
Learn More
Prioritisation for a Cab-Sharing App
Prioritise tasks and feature updates for a cab-sharing app’s operations
Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
Job Opportunities
upGrad Opportunities
- upGrad Elevate: Virtual hiring drive giving you the opportunity to interview with upGrad's 300+ hiring partners
- Job Opportunities Portal: Gain exclusive access to upGrad's Job Opportunities portal which has 100+ openings from upGrad's hiring partners at any given time
Career Assistance
Career Mentorship Sessions (1:1)
- Get mentored by an experienced industry expert and receive personalised feedback to achieve your desired outcome
High Performance Coaching (1:1)
- Get a dedicated career coach after the program to help track your career goals, coach you on your profile, and support you during your career transition journey
AI Powered Profile Builder
- Obtain specific, AI powered inputs on your resume and Linkedin structure along with content on real time basis
Interview Preparation
- Get access to Industry Experts and discuss any queries before your interview
- Career bootcamps to refresh your technical concepts and improve your soft skills
Just In Time Interview Prep (JIT)
- JITs are conducted within 48 hours for upcoming job interviews
- Tailored to the target domain and job role
- Real-time feedback and suggestions for improvement
Learning Support
Industry Expert Guidance
- Interactive Live Sessions with leading industry experts covering curriculum + advanced topics
- Personalised Industry Session in small groups (of 10-12) with industry experts to augment program curriculum with customized industry based learning
Student Support
- Student Support is available 7 days a week, 24*7
- You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform.
Practical Learning and Networking
Networking & Learning Experience
- Live Discussion forum for peer to peer doubt resolution monitored by technical experts
- Peer to peer networking opportunities with a alumni pool of 10000+
- Lab walkthroughs of industry-driven projects
- Weekly real-time doubt clearing sessions
Career Impact
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
If the learners opt for any of the specialisations after the base program enrollment, the total fees would be ₹20,000 + Taxes per specialisation
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
User Review
Raghav Rohatgi
16 years experience
I had just moved into the product team, and was able to learn and implement simultaneously. Our mentor is a rock star. The practical inputs he gave were awesome.
Rajat Gupta
5 years experience
My career coach was very helpful, supportive and came up with solutions that turned out to be very effective for me.
Aditya Satish
7 years experience
upGrad has played a pivotal role in molding me and helping me transform to a new Aditya with a skillful viewpoint and outlook. My industry mentor and career coach have been game changers in my journey. I am very lucky to have found them in my journey. Kudos to everyone - it's like a team building together and reaching the skies.
Devpal Singh
7 years experience
upGrad provided me with the required knowledge and helped in creating a roadmap to get my desired role. The hands-on knowledge that I gained by doing projects helped me in answering technical questions in the interview.
Refer someone you know and receive Gift Vouchers worth ₹3,000!
*Referral offer is valid only on the Post Graduate Certificate in Product Management
Disclaimer
- Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022’
-This is a non-credit-bearing program not amounting to a degree
- Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist
- *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.
Frequently Asked Questions
Time Commitment
What is the time commitment expected for this programme?
Devoting 10-12 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.
Certification
Is there any certification granted at the end of the Post Graduate Certificate in Product Management Programme??
Yes, post successful completion of this online programme, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.
Admission Criteria
Is there any minimum educational qualification required to take this Duke's Post Graduate Certificate in Product Management Programme?
The Applicant should have a Graduation Degree.
Refund Policy/Financials
Is there any deferral or refund policy for this Programme?
Refund Policy: (Programs without prep-session component)
- Students must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
- You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile.
- You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with the reasons listed. There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail of pre-deferral as per the policy defined below for the same.
- Once the student pays the block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
- The student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and a processing fee of ₹10,000 will be levied.
- Refund shall be processed to an eligible student within 30 working days from the date of receipt of a written application from him/her in this regard.
Deferral Policy: (Post Programme Commencement)
- If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
- A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch for which the student was originally enrolled.
- The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts. The deferral request will be approved once the deferral fee is paid. Till this is completed, the student will be assumed to be continuing in the same cohort.
- The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
- If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning in the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage. The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.
No Cost Credit Card EMI FAQ's
0% EMI with Finance partners /Credit card option availability will varyprogramwise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, Indus Ind Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
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